Keep it long, treasure it long.

A brand that creates quiet and rich moments.

ha' is a matcha brand that connects the spirit of the tea ceremony, inherited since the Azuchi-Momoyama period, with modern living. Under the supervision of Mr. Munenaka Isono, the head of the Iza school of the Sekishu style, which is associated with the Tokugawa shogunate, and crafted by international designer Sebastian Bergne, it embodies the heart of the 320-year-old samurai tea ceremony and the craftsmanship of Hasami ware. Rather than a special tea room, it encourages moments of careful engagement with oneself and loved ones in everyday living or dining spaces. This brand gently supports quiet and rich moments with beautifully crafted vessels that harmonize nature and culture.